About Ari

Hi, I’m Ari! 

As your copywriter, my #1 goal is making writing for your business feel easier.

Here’s what that looks like:

I teach you how to write good, engaging copy that showcases your personality and expertise.

I help you uncover what to say, how to say it, and in a way that your ideal clients will connect with you.

I understand the paradox you face being sensitive. I work with you to develop creative solutions to get your voice out there in a way that feels sustainable.

Here’s my backstory

I started my private practice as a side hustle in May 2016 while I worked full-time at a grueling agency job.  I didn’t know if my practice would ever get off the ground.

I had no business background.  I didn’t know the first thing about marketing or networking.  I didn’t even know the difference between an LLC and…well, anything.

All I knew is I could not continue working an agency job. I knew that my current schedule was slowly killing me.   My dream was to be my own boss, make my own schedule, and do things on my terms, all the while making an impact on my clients’ lives in a deep and meaningful way. 

I wanted profit and purpose.

In September 2017, I took the leap

Everything changed.  I left my full-time agency job with cushy benefits, moved to a new city with my partner, adopted a scruffy, tortoiseshell kitten, and devoted myself to building my practice full-time.

Years later, Juniper has outgrown her scruffiness, but not her attitude.

Due to a mix of support, strategy, and luck, my practice was full within 4 months.  I honed my niche and then developed a second niche.  Instead of going to group networking events, I strategically connected with folks who inspired me and where we built mutually fulfilling relationships.

During my first year in private practice, I doubled my initial fee for new clients, increased rates for existing clients, got off a low-paying EAP panel, and paid over $20,000 towards my student loan debt.  I even took two vacations and went through EMDR training.

By the end of my second year, I maintained a 100% self-pay practice, increase my fees again, filled two groups, planted the seeds of a local HSP therapist community, bought my first home, started IFS level one training, and grew a coaching/writing business from side project to steady income.

Oh, and we brought Hazel home from a parking lot in Aurora.

puppy therapist 9.21.19
Meet Hazel – sweet, smart, and full of sass

Holy sh*t, How did you do that?

I put myself through a self-imposed boundary-setting boot camp so I stopped being worried (as much) about what other people thought of me.

I worked hard on my money boundaries so I stopped feeling resentful, afraid to talk about money, or implement fee increases.

I focused on being known for my specialties, as opposed to being known as willing to accept any client.

I engaged in consistent marketing that was niche-specific and complimentary to my innate temperament and strengths.

I hired guides and mentors, took courses, and set aside time to vision, plan, and strategize.

Most importantly, I allowed myself to be seen and build a business in a way that works best for me.

I’m ready! Let’s do this.